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Alexis Underwood

Digital Marketing & Brand Growth Strategist

Summary

Multi-Site Leasing and Marketing Specialist skilled in customer relations, event coordination, and digital marketing campaigns that drive engagement and growth.

Experience

Leasing Agent — The James on Highland, Birmingham, AL

Sep 2025 — Present
  • Lead leasing agent for a luxury apartment community in Birmingham's historic Five Points South neighborhood.
  • Conducted tours highlighting premium amenities, including a golf simulation room and concierge services, to convert prospects into signed leases.
  • Managed the full leasing cycle from initial inquiry and application through lease execution.
  • Delivered concierge-level customer service upholding upscale brand standards for residents and guests.
  • Maintained accurate leasing records, applications, and unit availability using property management software.
  • Built resident relationships to support renewals and retention in a competitive luxury rental market.

Multi-Site Leasing Agent — Marshall on 3rd & Marshall on 5th, Birmingham, AL

Jun 2023 — Aug 2025
  • Oversaw leasing and resident relations across two properties from initial inquiries through contract completion while maintaining occupancy levels.
  • Established property-wide key systems and coordinated move-in keys across properties for three years.
  • Directed move-in operations during understaffed periods while maintaining resident satisfaction.
  • Revitalized resident retention programming and communications with consistently positive reviews.
  • Achieved top leasing performance multiple months with high tour-to-lease conversion.
  • Performed complete parking audits for inventory accuracy and compliance.
  • Standardized operational communications using branded signage and documentation.

Event Coordinator/Manager — The Alley, Gadsden, AL

May 2019 — Aug 2022
  • Organized large-scale events including corporate functions, weddings, and social gatherings, managing all logistics, vendors, and attendee experience.
  • Developed targeted marketing via email, social channels, and local partnerships.
  • Boosted event attendance by 20% through strategic marketing.
  • Managed budgets and timelines using spreadsheet tools.
  • Recruited and supervised 10+ team members for event execution.

Education

University of Alabama at Birmingham, Birmingham, AL

Graduated Aug 2025

B.S., Digital Marketing

Gadsden State Community College, Gadsden, AL

Graduated Aug 2022

A.S., General Studies

Certifications

Microsoft PowerPoint

Obtained May 2020

Content Marketing

Obtained Nov 2026

Skills

Leasing & Relations

Leasing & Resident Relations · Tour-to-Lease Optimization · Retention Strategy · Customer Relations

Marketing & Content

Content Creation & Social Strategy · Influencer Management · Short-Form Video (TikTok/Reels) · Brand Development

Analytics & Performance

Google Analytics · Facebook/Instagram Insights · Performance Analytics · Data-Driven Strategy

Event Operations

Event Operations · Large-Scale Event Management · Vendor Coordination · Logistics Planning

Design & Creative

Canva · Adobe Spark · Visual Content Creation · Brand Design

Operations & Systems

CRM & Operations · Process Improvement & Audits · Property Management Software · Systems Optimization