Alexis Underwood
Digital Marketing & Brand Growth Strategist
Multi-Site Leasing and Marketing Specialist skilled in customer relations, event coordination, and digital marketing campaigns that drive engagement and growth.
Professional Experience
Driving growth and engagement through strategic marketing, exceptional customer service, and data-driven decision making across multiple industries.
Multi-Site Leasing Agent
Marshall on 3rd & Marshall on 5th
Managed leasing and resident relations across two properties, overseeing the process from initial inquiries to contract signing and maintaining high occupancy.
Key Responsibilities
- Created property-wide key systems and coordinated move-in keys across two properties for three consecutive years
- Led complex move-in day operations during under-resourced periods while maintaining resident satisfaction
- Rebuilt resident retention programming and communications; maintained consistently positive Google reviews
- Achieved top leasing performance for multiple consecutive months and sustained a high tour-to-lease close rate
- Conducted complete parking audits to improve inventory accuracy and compliance
- Standardized operational communications with branded, laminated signage and ready-to-use library
Core Skills
Event Coordinator/Manager
The Alley
Coordinated and managed large-scale events (corporate, weddings, social), overseeing logistics, vendor coordination, and guest experience.
Key Responsibilities
- Built targeted marketing campaigns through email, social, and local partnerships
- Increased event attendance by 20% through strategic marketing initiatives
- Managed budgets and schedules using Excel and Google Sheets
- Trained and led a 10+ person team to deliver seamless events
Core Skills
Core Competencies
A comprehensive skill set spanning marketing strategy, customer relations, analytics, and operational excellence.
Leasing & Relations
Marketing & Content
Analytics & Performance
Event Operations
Design & Creative
Operations & Systems
Education & Certifications
Committed to continuous learning and professional development in digital marketing and business strategy.
Education
B.S., Digital Marketing
University of Alabama at Birmingham
A.S., General Studies
Gadsden State Community College
Professional Certifications
Microsoft PowerPoint
Content Marketing
Let's Connect
Ready to drive growth and engagement for your brand? Let's discuss how my expertise in digital marketing, customer relations, and strategic planning can benefit your organization.
Drop me a line anytime
alexis.n.underwood@gmail.comPhone
Let's talk about opportunities
256-490-3119Location
Available for local and remote work
Birmingham, ALReady to Start a Conversation?
Whether you're looking for a dedicated marketing professional, need help with leasing operations, or want to discuss event coordination, I'd love to hear from you.